The shirt went through two rounds of samples. The first time it was too long, and some measurements were off. The 2nd time there were improvements, yet more fine-tuning was needed still. It seemed like no matter how well I had planned; something would always go wrong. All I could do was to try again and wait. So to keep myself busy between each turnaround, I met with my friends Jonathan, Reni, and Aaron.
I'm very grateful that the people I meet are always kind, genuine, and super talented. Jonathan is a photographer, Reni is an art director, and Aaron is a videographer/photographer. The four of us clicked right away, I told them about my upcoming design, and we all thought this would be a perfect opportunity to make something incredible together!
THE PLAN
To showcase the "Half Empty" Sweatshirt, we decided to create a visual narrative through a combination of photos and videos. We wanted to talk about the endless journey of finding, losing, and finding oneself.
Out of all sketches, this one spoke to me the most. I liked that the character seems to be contemplating. So I decided to expand the idea into a full drawing.
THE DRAWING
I imagined a place that is luring and dazzling, with cotton candy covering the streets and buildings dripping in syrup. You may see some occupants poke their heads out from several windows; are they watching the girl, or just checking out the view? Some windows are sealed. What happened to them?
Amidst all the sugar-coated facades, there's a girl. She looked down at her bunny mask, then turned towards us. "Should I go in?" Her gaze seems to ask, "Will you come with me?"
TO BE CONTINUE...
While I was working on the props and planning the story with Aaron, Jonathan and Reni went location scouting. They did a fantastic job and found a perfect neighborhood! Next time on the blog, I will tell you about the location, our shoot, and how I almost had to cancel everything!
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